Chartered Financial Planners with offices in Hampshire and Sussex, Calculis came to Webkick when they identified a need for a modern, responsive website, to bring them up-to-date with Google’s current rules on website design – particularly mobile views. Understanding that they could be missing out on up to 80% of their online enquiries because their website was not yet responsive, the team behind Calculis knew this needed to change.View the project
The brief was simple: create a responsive website, with a fresh, simple, and modern feel to bring the company up-to-date; strengthening their online presence, whilst gaining more enquiries. We could do this in 2 ways, once the responsive site was built; firstly, by redesigning the aesthetics of the site – the photographs used, the type-face, the general layout of text boxes, and secondly by simplifying the top navigation (or menu bar) to ensure a smooth user journey from landing to enquiry.
The first thing we had to do was get to know their business; who was their ideal client, what did they want to achieve with their site, and what their future business plans were. From there, we were able to create the pathways and calls to action: giving visitors to the site the information they need, broken down by services offered, with direct and prominent calls to action on each page, accentuated by aspiration imagery to instil confidence and trust.
Now, Calculis has a fully responsive, great-looking website that drives traffic through to enquiry. Due to its responsiveness, the new website can be found easily on both mobile and desktop searches, meaning their overall traffic and consequent enquiries have increased; supporting the growth and development of the business. Calls to action on each page mean visitors at any point can get in touch with the company quickly and easily; and aspirational, professional imagery helps to instil trust. A fantastic project for a wonderful, local company.